LOGAN, Utah – (COMMERCIAL THREAD) – iFIT, a global leader in connected fitness software, content and equipment, today announced the acquisition of 29029, the company that created the category of endurance hiking events. 29029 offers the experience of climbing Mount Everest to its members and offers an ultra-endurance experience to athletes of all levels.
Founded in 2017, 29029 offers a unique outdoor experience in the growing wellness tourism sector. The company produces events that challenge participants to climb ski mountains, returning to base by gondola after each climb, until they have achieved a cumulative elevation gain of 29,029 feet. , the equivalent of Mt. Everest, the highest mountain in the world, in 36 hours.
The acquisition brings a new segment dedicated to endurance athletes to the growing iFIT community of over 6 million members and marks the company’s entry into the growing experiential events and well tourism industry.
Founding partners Marc Hodulich, Jesse Itzler and Colin O’Brady will remain actively engaged with the business with plans to leverage their strategic operational capabilities, successful entrepreneurial experiences and distinctive position in ultra-endurance communities. and ultra endurance to take full advantage of the best of iFIT. equipment and content platform to personalize and improve each live event offering.
“29029 is more than an event in the same way iFIT is more than a workout,” said Scott Watterson, Founder and CEO of iFIT. “From the day you sign up for 29029, you are part of a community committed to helping you achieve your best, a philosophy that is fully in line with the experiences and community we have created within of iFIT. ”
“We are delighted to welcome the 29029 team to the iFIT family,” said Watterson. “The acquisition of 29029 will give us the opportunity to quickly expand outdoor fitness adventures to our iFIT community and expand the iFIT brand into a new category. For all 29,029 participants, iFIT will provide a specialized training experience with our interactive fitness equipment and elite trainers in preparation for the challenge.
Since its inception, 29029 has sold all of its flagship events, which take place in Vermont, Utah and Idaho. In 2022, events 29029 will return to all tri-states and expand to Colorado, British Columbia, and other international destinations.
“This is a revolutionary acquisition in the field of fitness. It opens the door for millions of fitness enthusiasts to track their daily exercise routine and associate it with “once in a lifetime” experiences, said co-founder Jesse Itzler.
Hodulich will continue to operate as CEO of 29029 while exploring new ways to engage iFIT members in the wellness tourism industry.
“Much like iFIT’s interactive connected fitness workouts and the community that comes together around them, 29029 empowers people to meet and exceed their physical, mental and spiritual limits, while joining a community of individuals. like-minded, ”said Marc Hodulich, 29029 CEO and co-founder. “I am incredibly inspired to continue to grow the 29029 brand while delivering new experiences for the iFIT community. ”
iFIT is a global health and fitness technology company providing unparalleled fitness experiences and solutions to its growing community of millions of engaged members in 120 countries. IFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the integrated iFIT health and fitness platform, which seamlessly connects proprietary software, experiential content and the company’s interactive material. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Manchester, the company offers immersive, adaptive and personalized subscription-based training experiences for all fitness levels and interests. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across a full range of fitness modalities.
Founded in 2017, 29029 was created with the goal of bringing the finish line of ultra-endurance within reach of the non-enduring athlete. Founders Marc Hodulich, Jesse Itzler and Colin O’Brady created the endurance touring category by asking the question “Do you have what it takes for Everest?” “. Event attendees have 36 hours to hike up a private ski resort, descend the gondola, and repeat until they complete the vertical gain of Mt. Everest is 29,029 feet. The all-inclusive experience includes training programs, world-class coaching, luxury glamping accommodations, all food and drink, and limited edition loot. Entry into the 29029 community is highly coveted because each event has been sold out since its inception.